BRAND MANAGEMENT – Pasti Jalan

Kata Kunci: Brand Development, Brand Equity, Brand Management

Yogyakarta | 28 – 29 April 2014 | Rp. 4.500.000 Per Peserta
Semarang / Solo | 28 – 29 April 2014 | Rp. 5.750.000 Per Peserta
Bandung / Jakarta / Surabaya | 28 – 29 April 2014 | Rp. 6.500.000 Per Peserta
Bali / Batam /Balikpapan / Manado / Lombok | 28 – 29 April 2014 | Rp. 7.850.000 Per Peserta
Yogyakarta | 05 – 06 Mei 2014 | Rp. 4.500.000 Per Peserta
Semarang / Solo | 05 – 06 Mei 2014 | Rp. 5.750.000 Per Peserta
Bandung / Jakarta / Surabaya | 05 – 06 Mei 2014 | Rp. 6.500.000 Per Peserta
Bali / Batam /Balikpapan / Manado / Lombok | 05 – 06 Mei 2014 | Rp. 7.850.000 Per Peserta

Jadwal Training 2014 Selanjutnya ..

 

 

Deskripsi Training Brand Management

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan  setiap manager marketing harus menyiapkan strategi   tentang brand management.  Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang  konsep dan implementasi  brand management, mulai dari perencanaa brand, proses manajemen brand,  audit brand  dan langkah-langkah dalam mendesain brand yang sukses di pasar.

Tujuan Training Brand Management

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain  brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

 

Materi Pelatihan Brand Management

1. Introduction to Marketing and Brand Management

  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations

2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

 

Peserta Training Brand Management

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Metode Training Brand Management

  • Ceramah
  • diskusi
  • persentasi

Waktu  Dan Tempat Training Brand Management

Tempat (Tentative):

  • Hotel Santika Kuta, Bali
  • Hotel Nagoya Plaza, Batam
  •  Hotel Fave, Balikpapan
  • Hotel Aston, Manado
  • The Santosa Villas and Resort, Lombok
  • Hotel Gino Ferucci, Bandung
  •  Hotel Santika Pandegiling, Surabaya
  • Hotel Fave Pasar baru Jakarta, Jakarta
  • Hotel Ibis Solo
  • Hotel Ibis Simpang Lima, Semarang
  • Hotel Ibis Malioboro, Yogyakarta
  • 08 – 09 September 2014
  • 15 – 16 September 2014
  • 22 – 23 September 2014
  • 29 – 30 September 2014
  • 06 – 07 Oktober 2014
  • 13 – 14 Oktober 2014
  • 20 – 21 Oktober 2014
  • 27 – 28 Oktober 2014
  • 03 – 04 November 2014
  • 10 – 11November 2014
  • 17 – 18 November 2014
  • 24 – 25  November 2014
  • 01 – 02 Desember 2014
  • 08 – 09 Desember 2014
  • 15 – 16 Desember 2014
  • 22 – 23 Desember 2014
  • 29 – 30 Desember 2014

 

Investasi dan Fasilitas

  • Rp.7.850.000 (Non Residential) untuk lokasi di Bali, Batam, Balikpapan, Manaado atau Lombok
  • Rp. 6.500.000 (Non Residential) untuk lokasi di Bandung, Jakarta  atau Surabaya
  • Rp 5.750.000 (Non Residential) untuk Lokasi Solo atau Semarang
  • Rp. 4.500.000 (Non Residential) untuk lokasi di Yogyakarta
  • Quota minimum 3 peserta
  • Fasilitas : Certificate,Training kits, USB, Lunch, Coffee Break, Souvenir

 

Instruktur

Taufik Imawan,ST,MM  and Team – Ahli Marketing

MARKETING TRAINING: BRAND MANAGEMENT

About the Author:

Post a Comment